While journeying through South East Asia, it became apparent that although the local communities are set in their low impact environmental textile and craft ways, the larger population was unaware of the sky rocketing plastic pollution numbers.
We discovered that the average closet is essentially made up of plastic. This is because more than 60 percent of the
global fiber market is polyester – a carbon intensive petroleum that when refined, looks like cotton, silk, faux fur or anything we want it to be really.
Now, we are aware (as we are almost certain you are too) of the global ocean plastic crisis, where it is estimated that if we don’t do anything now, by 2050, there will be more plastic than fish in the ocean. What was shocking was the revelation that 86 percent of the ocean plastic comes from Asia as there is no apparent recycling infrastructure set. Asia is also where 86 percent of polyester textiles are manufactured.
We are strong believers in that we, as a human race should leave Earth as we found her, so of course this realization is still not easy to digest. After raging and ranting, we cracked our heads on how we can move forward. It is now, more than ever essential to break the non essential chain – meaning, whatever is plastic, we are good thank you very much.
Our mantra is zero plastic, zero sweatshops and 100 percent true quality style. And, we are taking it back to basics by working with local designers and crafters who have perfected generations of textile and craft production, without the need for plastic. Our hope is to break the garment plastic chain, preserve old traditions and along the way, stir an appreciation for the craft and textile process. Join us in nurturing Mother Earth back to health.